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There are two ways in which you can set this variable, both have have the same result and in the end set the variable intellichat.Customise.LinkAppend.
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Initial Launch Code
This is the recommended method for appending a link variable to your offer link.
<script type="text/javascript" src="https://www.intellichat.com/launch/chat.php?cid=CAMPAIGN_ID&link_append=STRING_TO_APPEND"></script> -
JavaScript
This method is most flexible if you are trying to pass through variables that have been dynamically generated via javascript or after the initial call to the intellichat launch script.
<script type="text/javascript">
intellichat.Customise.LinkAppend = escape('STRING_TO_APPEND');
</script>
If you are passing through multiple variables for your link, please be sure to url encode the string you are setting. In the second example above, this has already been done for you. For example 1, you can do this in your preferred programming language. Please see a PHP example below.
The above example will turn your offer link from
http://www.yourdomain.com/offer.php? into
http://www.yourdomain.com/offer.php?key1=var1&key2&var2