Recession slowly creeps deeper and deeper.
As the Recession slowly creeps deeper and deeper into our pockets there is a scarily big increase in people giving up the ghost from the shopping malls to online based service and product providers. Where the recession is scaring people into leaving their cash under the bed till the times have turned; more webmasters are feeling the grunt.
Knowing that the thousands of dollars spent on advertising, pushing traffic, SEO isn’t as effective as it used to be there is another solution which brings back that revenue you were so used to seeing.
Intellichat’s recent tests show that over 65% of visitors will abandon a site without purchasing, leaving that average 35% hanging in the balance. We have been testing since the recession on how we can further assist webmasters and found a huge increase when intercepting while offering a tiny incentive. This incentive could be as little as free shipping, or maybe 5% off, but what we’ve found is that when offering this we have increased sales by as much as 38%!
Now, not everyone sees how offering a discount on your products is going to get a higher end result, but when put in simple terms there is no argument:
Monthly Revenue: $125,000
Intellichat income: $47,500
Minus backend discount: $43,225
Minus intellichat Costs: $38,930
When knowing that the additional $38,930 is made purely from abandoning traffic there is reasoning behind our methods. New to 2010 will be our massive feature launch, again through testing we’ve found many features that can make even more of a difference, looking to be rolled out within the month or so.